It was a typical day in February in Wisconsin i.e. cold and dry. So of course, my hair was flat, lifeless and dry. I'd come to expect and dread this each winter. Caught up in my blahs, "it" came to me. I just knew if I could safely and conveniently apply steam to my hair, all my troubles would be solved. My hair would bounce back to its best; hydrated and full of life. Aha! My eureka moment had just hit me!